Finding and Reaching Your Audience
Meet Your Speaker
TBD.
Welcome to the third session of the Equity Fund! We hope last month’s session on self-care and business planning gave you some tools to help maintain a healthy work/life balance and think about your strengths and challenges in caring for your whole self as you grow your business.
This month, we will focus on tools and strategies to build your brand, and find, reach and market to your specific audience. Come prepared to share your elevator pitch (30-second spiel about your business and your unique value proposition) and ask your branding and marketing questions to our panel of experts.
Before this session begins, we’ve got two readings that will be helpful to both beginners and seasoned marketers. The first reading covers a hot topic for many entrepreneurs - Social Media Marketing in 2024: The Ultimate Guide. This guide gives an overview of the top 7 social media platforms,how to create a social media strategy and best practices to follow when posting. The second reading, The Ultimate Guide to Brand Strategy in 2023, will help you create a brand marketing strategy to stand out and promote a business identity as unique as you are!
Below you will find all the information for this month’s session and more!
Key learning objectives for this month:
Empowerment and skill enhancement: Equip LGBTQ+ and allied small business owners with essential skills, knowledge, and tools to enhance their business acumen, leadership capabilities, and overall sustainability.
Visibility and Advocacy: Elevate the visibility of LGBTQ+ businesses and promote an inclusive business environment, fostering broader societal acceptance and understanding.